Unconventional social media sites are hard to embrace when other sites cast a much larger shadow. In this case, reddit (always lowercase) is an exceedingly popular website, that gathers more users each day. redditors submit content in appropriate subreddits*; these subreddits separate content accordingly by their subject. Sharing Internet memes* is incredibly popular on this site, but It hardly represents the breadth of submissions.
*Subreddit- all the content on reddit is separated by its subreddits. You would find pictures under r/pics, popular memes on r/adviceanimals, funny stuff on r/funny, etc., etc.
*Internet meme- an idea, style or action that spreads, often as mimicry, from person to person via the Internet, as with imitating the concept.
But why should your business embrace it?
Have you heard of IAMA? Arnold Schwarzenegger, Barack Obama, Snoop Lion, sure have. AMA stands for: ask me anything. redditors may create a post stating who they are and offer others a chance to ask whatever question they’d have for someone with a unique experience. Some of the best recent AMAs, Arnold’s and Snoop’s, were successful because they genuinely answered the questions they could. There have been plenty of bad ones; generally, the more an AMA represents a sales pitch the worse.
Businesses could do well to embrace a subreddit like this. Allowing people to learn about a company in a casual environment is simultaneously funny, relaxing and informative. Simply add a link to your website, Facebook page, or even Twitter (most people confirm that you are who you say you are by a Twitter post.). R/iama is not guaranteed to bring success, but that potential is there. Just be you, explain what your business represents, and people will respond accordingly.
The vast amount of subreddits offers a community to nearly everyone. A web designer could visit r/design, r/web-design, r/typography. Someone interested in the news would visit r/news, r/worldnews, etc. Generally if you can think of something, there is probably a subreddit for it. If not, well, you can create your own subreddit. Depending on where you look, reddit is a great resource for information that goes well past Internet jokes. Feel free to look over their faq for more info, http://www.reddit.com/wiki/faq/, reddit is the front page of the internet. Why aren’t you there?
If tackling social media for your brand, business, or product seems like a daunting task; contact Asterisk Creative, we’re always pleased to help!