Driving business on the web
When it came time to overhaul the DJRA website Tim and the rest of his crew contacted Asterisk Creative. The logo would have to stay unchanged due to the fact that it was on cars, brochures, and just about everything else associated with the racing adventure. The rest of the site however, was fair game.

“	Asterisk Creative designs sites that are not only attractive but real world usable. Functional technology like frame sets, improve download times. We even use Javascript and DHTML to position design elements on a site. If you combine a well made site with an interesting email newsletter for your company, you will see results.	”
	Kevin Dvorscak Asterisk Creative / Principal Partner

Asterisk Creative began by rebuilding the DJRA site from the ground up. By researching and developing a META and ALT tag keyword strategy for the site, we ensured that search engine optimization was one of the cornerstones of the new design.

The site was then constructed to be a scalable HTML / Flash hybrid that attracts users with a taste of racing excitement. The Flash area also allows for music, in page video content and seasonal and event promotions. The customer ordering experience was also reconstructed with new, easier to use interactive elements and a secure e-commerce section allowing users to order their customized adventure package.

Visit the DJRA site.