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First and Ten Sports Den is a newly created online venture by Nostalgic Sports offering a wide
assortment of memorabilia from collegiate and professional sports teams. Already successful with
two brick-and-mortar locations in North Carolina, Jack and Debra Aufrance set their sites on
conquering the digital world as well.
A unique brand identity was created for First and Ten Sports Den encapsulating a variety of the sports that the company offers. Strong fonts and bold color choices brought the sense of action the brand needed as well as reinforce the green playing fields of many of the sports. After establishing the identity, Asterisk Creative set about creating the new digital storefront.
Their new e-commerce enabled website boasts over 4000 items ranging from banners and bags to furniture and home accents. An off the shelf solution was found that could handle the intricate order processing and fulfillment needs required of the new site. Pop out menus allow easy access to the vast catalog of products, and a search engine further aids in finding that exact item the customer is looking for.
Whether you're looking for the perfect gift, or something to decorate your home or office, First and Ten Sports Den has it!
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