Keeping it realtor.
We started with naming the Fuqua's new venture. Most realtors and realty companies adhere to the standard "insert name here" template when it comes to their materials. We wanted to go with something more distinct and memorable. The result was Fuqua Fine Southern Homes, a name we felt reflected the quality residences Kenny and Lori sold.

“	We can not say enough about the impact that they have had on our business and to think that we just launched a few months ago. We would not hesitate to recommend Asterisk Creative, Inc. to any company looking to hire an organization to produce some of the most cutting edge corporate branding on the market.	”
	Kenny Fuqua Owner, Fuqua Fine Southern Holmes

The logo places emphasis on another memorable element of the name: the "Q" in Fuqua. By drawing it out as an element, we gave it a look reminiscent to that of a magnifying glass. When used with the tagline, "Look No Further," the implied Q magnifying glass and tagline reflect the cycle of the home buying search process, as it ends with the Fuquas.

The Fuqua Fine Southern Homes website addresses specific goals of unique design, strong usability and focused, well-organized content. Visitors can view the Fuqua's listings and learn about the home buying and selling processes. They can peruse the recommended resources section, which offers contact info for many home needs, from electricians to landscapers.

Interaction with these value propositions engages the prospect, allowing the website and other materials to become a lead-generating hub and a valuable information source to the consumer.