asterisk*creative | our creative | uni-screw | Asterisk Creative combines premier design with results based advertising for national and regional clients throughout the Southeast. Located in Charlotte's Historic South End (stop by, we'll run down to the famous Price's Chicken Coop for lunch) Asterisk Creative opened in 2001, and has been featured in both the Charlotte Business Journal and the Charlotte Observer.

Though you may not be aware, there is a revolution going on right now in the world of industrial fasteners. Leading the way is Uni-Screw, an international corporation with a unique take on an old idea.

A turn of the screw
After years of development Uni-Screws revolutionary fasteners were ready for the U.S. marketplace. The client had a ponderous 14 minute presentation that revealed the products merits well enough but was far too long. With a trade show looming Uni-Screw placed a call to Asterisk Creative.

“ We combined 3D animations with the clean look of the technical data to deliver a concise message. The unique advantages of the Uni-Screw product are clearly displayed in a look and feel that matches the brand's overseas presence. We even produced a new script to for the U.S. audience. ”

Rob McCaskill
Asterisk Creative / Principal Partner

We utilized their existing materials and some new original 3D animations to refine their overall message into a clear, and concise Flash presentation. This new adaptation was reduced to a little over five minutes by focusing on their core messages. The final presentation was presented in a downloadable Flash format as well as being burned onto DVDs to distribute at their upcoming trade shows.