One time payment for initial project development
	Cost effective build for efficient site changes and reduced hourly rates for maintenance
	Client retains ownership of project materials upon completion
	Support in future advertising and email marketing efforts

	Reduced upfront sum followed by inflated monthly payments
	Client must use development software which is often slow and cumbersome
	Site design and content is determined by template resulting in loss of brand equity
	Developer retains rights to materials
	Project support for web only